When it comes to emailing your list, knowing what you want to accomplish from your marketing efforts in advance and knowing what kind of experience you want your customers and prospects to have, will help you determine if already you have the product, or you need something more.
I've posted a few links below to some popular email marketing software.
Enjoy,
Brian
Active Campaign: https://www.activecampaign.com/
Infusionsoft: https://www.infusionsoft.com/pricing
ConvertKit: https://convertkit.com/pricing/
Get Response: https://www.getresponse.co.uk/
DRIP: https://www.drip.com/pricing
Ontraport: https://ontraport.com
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