Reaching out to elected officials only after a potentially harmful legislative or regulatory issue arises could put your or your members’ livelihoods in jeopardy. In this episode, we talk to Mike Bober, president and CEO of the Pet Advocacy Network.  We chat about the four Fs of effectively communicating with lawmakers, the role of technology in advocacy efforts, why advocacy should be more proactive than reactive, and how the association's rebrand positively impacted the organization's advocacy efforts.