In this episode of Building Momentum, Ryan Kovach and Perryn Olson tackle an important, yet often overlooked question for mid-sized and large contractors: should your construction company have multiple websites or just one?

They discuss when it makes sense to create multiple websites for specific services, locations, or campaigns, and how this decision impacts SEO, conversions, and user trust. They cite a recent example of launching a niche website dedicated to horizontal directional drilling to dewater coal ash (https://horizontalcoalashdewatering.com/).

From contractor case studies to lessons learned in building topical authority, Ryan and Perryn share real-world strategies that can help you dominate search results and improve lead quality.

Key Takeaways:

• When to create secondary or niche websites

• Landing pages vs full websites: which drives better results

• How multiple domains affect SEO and keyword density

• The long-term benefits of specialization for conversions

• Why residential and commercial audiences need different messaging

If you’re a contractor, marketer, or business owner juggling multiple services under one domain, this episode will give you the clarity to make smarter digital decisions.

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About Perryn Olson: https://altcmo.net/perryn-olson/

Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/