Recent changes to the Telephone Consumer Protection Act (TCPA) have legal and marketing implications for roofing contractors, prompting adjustments to their strategies, with W&C providing comprehensive coverage of these developments. In a video featuring Legal Insights expert Trent Cotney and marketing expert Anna Anderson, new FCC rules targeting automated calls and texts are discussed, focusing on consumer protection measures against "robocalls" and "robotexts" and the requirement for explicit consent or approved exemptions. Cotney highlights the potential consequences of TCPA violations, emphasizing the importance of compliance, while Anderson advises on ensuring adherence to regulations to optimize marketing efforts, particularly concerning lead aggregation and SMS campaigns.