“Data is the heart of technology. Without insight and data into buyer behavior, you can’t increase revenue.”

 

Holly Gage is a UK-based independent marketing consultant. She has worked in B2B marketing for almost 20 years, including for companies such as Bluewolf (a partner with Salesforce), and as head of Marketing Services for EMEA. She has developed marketing strategies and executed campaigns across Europe, Asia, and North America, and is passionate about helping organizations make sense of marketing technology, and use it to improve the way they engaged with their customers.

Listen And Learn:

• How marketing automation is much more than an email platform.
• Why you can’t increase revenue without data and insight into buyer behavior.
• The three communications tips she has learned that connect a sales-driven vision to the more creative components of marketing and growing a brand.
• How an organization can integrate its marketing technologies and tie them back to their business strategies.
• Where organizations often fail in their marketing automation and how to avoid the same mistakes.

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