A timely conversation on the power of community as a growth engine with Tracie Orisko, Worldwide Senior Director of Sales Development and Community at Huntress.  Tracie credits relationships who have supported her success journey, as well as her deep rooted leadership principle of “under-promise and over-deliver.”

Highlights include:

Why trust must be earned—not assumed—and how intentionality, consistency, and cultural awareness are essential to creating communities that last.

Emerging trends shaping 2026, and why everything at Huntress is community-driven—from supporting leaders to navigating AI responsibly.

Recent announcement of their first distributor-partnership with Sherweb and upcoming product launches around posture management.

Common mistakes leaders make when trying to “buy” community instead of earning it.

From global partner engagement to aligning sales development with authentic relationships, this discussion reinforces why community remains the true differentiator in the IT channel.

Connect with Tracie on LinkedIn and visit huntress.com/ to stay involved with the community and to learn more about their 2 upcoming product launches around posture management.

 

TimeStamps:

Under-Promise, Over-Deliver 11:31

Building 'Both Sides of the House' 19:49

2026 Shifts / Trends  22:31