Making women’s health resources accessible has been a perpetual challenge in the industry. In this episode of Breaking Health, host Michelle Snyder speaks with Joanna Strober, CEO of Midi Health, about how her company is providing a platform to empower women to take control of their health. Strober shares the history of Midi and how it evolved into something bigger than anticipated. She discusses how the company trains providers and “follows the women” to understand what their customers need and want. Strober also gives advice on fundraising and building a strong brand that makes customers feel seen and heard. 

Links from this episode:  
McKesson Ventures
HealthEdge  
Midi Health