This week, we talk to Matt Westrup, VP Technology & Operations at A+E Networks UK about the importance of metadata to a multi-territory broadcaster. A+E Networks UK's brands include HISTORY, CI, Lifetime, H2 and BLAZE.

During the interview Matt discusses:

- their pragmatic approach of continuous improvement to metadata

- the 3 big challenges to metadata - the past, the present & the future

- sharing corporate knowledge and the impact of COVID

- the growing importance of archives and metadata enrichment to find relevant content quickly.

- how metadata plays an important part in environmental sustainability

As a former camera operators, Matt also discusses the value of metadata captured during the production process.