Show Highlights:

• Introducing Ashley Mitchell
• Ashley’s journey into creative operations
• Logistical challenges of a business with multiple brands
• Striking the right balance of brand integrity and local flair and flavor
• Local and centralized messaging is the skeleton of the story
• How do you get your franchisees to live the brand
• The importance of having a good vendor partner
• The criticalness of franchisee support

Quotes:

ASHLEY: Maintaining the balance of brand integrity and local flair

“The biggest thing is making sure that everyone understands that they're responsible for the experience in their market, and they're responsible for understanding their market and what will resonate. But then what are those things that are inside that brand box that they can do with, though, we try to be very cognizant and all of our messaging and all of our materials to have multiple options so that people can decide.

ASHLEY: How to get the franchisees to live the brand

“The biggest way to do it is to really, it starts with training, and then empowering your people to do what needs to be done to really execute on your brand in that market. And maybe that comes from the Disney in me of you know, when I worked for Disney, everyone knows what Disney stands for. And everybody knows, there are a lot of guidelines and a lot of red tapes sometimes. But the reason behind it is because Disney is Disney.”

Connect with Ashley and find out more about her work:

Ashley Mitchell | Streamline Brands | StreamlineBrands.com

Connect with Kevin and find out more about his work:

Kevin Groome | Pica9 | Pica9.com

Empower your brand with Pica9, the brand-to-local marketing platform that helps world-class distributed brands empower their franchisees and dealer networks. 

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