Have you ever clicked the like button on a social media post spotlighting a social cause without taking any other action at all? On this episode we explore if social media be a powerful tool for grassroots activism or if it is just a superficial hashtagification of social change. We will recount the story of one of the most notorious viral videos of all time that got hundreds of millions of likes around the world, inspiring celebrities, presidents and thousands of ordinary people into action for a nonprofit initiative. What lessons can the viral video teach the current social media campaigns on the environment being lead by youth?