Show Notes:

Calligrapher and hand-letterer Carla Hackett shares her journey translating an in-person workshop into a paid online course.

“Could this be a new path I take?”

After holding successful workshops in-person, Carla longed to serve more clients internationally. Carla tells us about the process, how she choose which currency to sell the course in for a global audience and when she starting promoting her new product. 

Hercules (L) and Benedict Cumberbatch (R)

Show Links:

• Carla Hackett's website
• Learn Brush Lettering Course
• Carla's Instagram
• Intercom
• Pushover app