OnBase: Smashing Sales and Marketing Misalignments

Episode 18: Creative ways to gate Content

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Pamela Muldoon , Chief Content Strategist at The Pedowitz Group returns to our podcast series titled Sunny Side Up to discuss the future of gated content and what leading brands do to gain leads with this strategy.

Key Takeaways from the episode:

  1. A lot of folks in B2B sales are finding it very tough to break through the noise to connect with their target accounts. Having your own podcast gives your team the unique ability and often times the ability for sales too to break in to new accounts starting with the aim of interviewing your ideal clients on your podcast.
  2. The big reason we see audio content  gaining attention is because of the nature of the way that we live and do work these days. 
  3. The timing for podcasting is really really good as we touched upon. But the thing I would encourage folks to think about is this idea of content based networking where you collaborate with your ideal clients and potential referral partners to create content.
    4. ...more
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    OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase
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