The Conversions Podcast - Learn Conversion Rate Optimization and Landing Page Optimization Strategies

Episode 18: Data Science and Conversions with Shana Carp from Bayesian Witch

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Shana Carp, one of the Co-Founders of Bayesian Witch, is an analyst and marketer with a strong background in data. In this episode, she shares with us the importance of Data Science in Conversion Rate Optimization and discusses the different methods of A/B Testing.

Episode Links
  • Data Science
  • Google AdWords
  • Bandit Algorithm
  • Frequentist Model
  • Bayesian Model
  • Thomas Bayes
  • Optimizely (Testing Tool)
  • Poisson Distribution
  • Buzzfeed
  • Upworthy
    • Contact Details for Shana Carp
    • Bayesian Witch
    • Shana Carp on Twitter: @shanacarp
    • Shana Carp on LinkedIn
    • Shana Carp on Google+

      • The post Episode 18: Data Science and Conversions with Shana Carp from Bayesian Witch appeared first on The Conversions Podcast.

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      The Conversions Podcast - Learn Conversion Rate Optimization and Landing Page Optimization StrategiesBy Francis Teo