Choosing to go from a service agency to a product company  

Choosing not to sell your company

Choosing to be self-funded instead of getting a seed investor  

Choosing to create a product and then figure out how to adapt it to the market  

Choosing to launch a product company from San Francisco while targeting the Asian market

Choosing to create a single integrated system instead of modularised, siloed products

Choosing to change the market rather than do what the market needs

If there were to be a title to this episode, it could probably be ‘hard calls’.  After all, every single one of the decisions listed above are hard and against the trend. So what experiences do these decisions lead to?  Find out in our latest hippoBrain conversation where Redickaa Subrammanian narrates the incredible experiences while pivoting from a services-based agency to a product company, where she learnt: “It’s about saying no when you’re designed to say yes.” Listen to the CEO of Resulticks, one of the global leaders in omni-channel marketing automation, talk about shifting the mentality from a product-market fit to a problem-mindset fit.