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Episode 18: From Boardrooms to TikTok - The Rise of the Personal Brand
Hosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) dig into one of the most in-demand topics in modern marketing: personal branding. With audiences trusting individuals more than companies, this episode breaks down how personalities are shaping influence, loyalty and commercial outcomes.
They highlight industry standouts like Eugene Healy, who commands half a million followers, and explore how figures like Jason Paris, Joely Hodson, and Dan Carter have built magnetic personal brands that lift entire organisations.
What You’ll Learn in This Episode
Why personal branding is exploding for marketers
How the shift in trust from companies to individuals is reshaping influence and decision-making.
How creators amplify brands beyond traditional advertising
How the Alix Earl effect, Cannes examples and the creator economy are changing brand value.
How to decide what your personal brand should stand for
How tone, values and consistency build credibility in your category.
How CEOs and founders use personal brand powerfully
How leaders like Jason Paris, Joely Hodson and Dan Carter bring scale, trust and attention.
How employees can (and can’t) show up online
How to navigate company rules, employer perception and your own voice without crossing lines.
How internal influencers are becoming brand assets
How companies are turning staff into micro-voices and what that means for marketing teams.
How to start building your personal brand today
How to think about platforms, confidence, relevance and showing up consistently.
Bonus Nuggets
The moment Steph realised she had accidentally posted a “controversial” LinkedIn post… and the DMs that followed.
Why some people won’t comment publicly on posts (and what that actually means).
Why Dan Carter would make a terrible Labubu collaboration and why Ben would buy it anyway.
Metallica vs Wicked: a study in contrasting personal brand audiences.
The accidental comedy of Ben explaining “hunters and gatherers” of LinkedIn engagement.
Connect with the creators, hosts and tools mentioned:
Eugene Healy – LinkedIn: https://www.linkedin.com/in/eugenehealy
Steph Quantrill – LinkedIn: https://www.linkedin.com/in/stephanie-quantrill/
Ben van Rooy – LinkedIn: https://www.linkedin.com/in/benvanrooy/
Explore more from Canned:
Canned the Marketing Podcast: https://www.cannedmarketing.com
Cue Marketing: https://www.cuemarketing.co.nz
Human Digital: https://www.humandigital.com
View all episodes
By Canned MarketingHosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) dig into one of the most in-demand topics in modern marketing: personal branding. With audiences trusting individuals more than companies, this episode breaks down how personalities are shaping influence, loyalty and commercial outcomes.
They highlight industry standouts like Eugene Healy, who commands half a million followers, and explore how figures like Jason Paris, Joely Hodson, and Dan Carter have built magnetic personal brands that lift entire organisations.
What You’ll Learn in This Episode
Why personal branding is exploding for marketers
How the shift in trust from companies to individuals is reshaping influence and decision-making.
How creators amplify brands beyond traditional advertising
How the Alix Earl effect, Cannes examples and the creator economy are changing brand value.
How to decide what your personal brand should stand for
How tone, values and consistency build credibility in your category.
How CEOs and founders use personal brand powerfully
How leaders like Jason Paris, Joely Hodson and Dan Carter bring scale, trust and attention.
How employees can (and can’t) show up online
How to navigate company rules, employer perception and your own voice without crossing lines.
How internal influencers are becoming brand assets
How companies are turning staff into micro-voices and what that means for marketing teams.
How to start building your personal brand today
How to think about platforms, confidence, relevance and showing up consistently.
Bonus Nuggets
The moment Steph realised she had accidentally posted a “controversial” LinkedIn post… and the DMs that followed.
Why some people won’t comment publicly on posts (and what that actually means).
Why Dan Carter would make a terrible Labubu collaboration and why Ben would buy it anyway.
Metallica vs Wicked: a study in contrasting personal brand audiences.
The accidental comedy of Ben explaining “hunters and gatherers” of LinkedIn engagement.
Connect with the creators, hosts and tools mentioned:
Eugene Healy – LinkedIn: https://www.linkedin.com/in/eugenehealy
Steph Quantrill – LinkedIn: https://www.linkedin.com/in/stephanie-quantrill/
Ben van Rooy – LinkedIn: https://www.linkedin.com/in/benvanrooy/
Explore more from Canned:
Canned the Marketing Podcast: https://www.cannedmarketing.com
Cue Marketing: https://www.cuemarketing.co.nz
Human Digital: https://www.humandigital.com