For us, reading the book Traction : Get A Grip On Your Business by Gino Wickman, played a large role in our business gaining traction. Focusing on key problem areas business owners struggle with and offering implementable solutions. Traction allowed us to gain some really useful nuggets on management, level 10 meetings, how to handle issues, data and so much more. 

On this episode, we have Brian Altmann the owner of DBS Remodel, and our mentor as a guest! The Traction book played a big part in his business as well, especially in creating leadership teams and successful, efficient meetings. While his business has generally always been profitable, these key takeaways helped take Brian's business to the next level. This episode features a TON of amazing B2B advice and golden nuggets for business owners. 

Episode Breakdown –

00:30 Introduction Of Brian Altmann & DBS Remodel

11:30 First Time Reading Traction

12:38 Five Common Problems Business Owners Face

13:00 Problem 1 – Lack Of Control

15:27 Problem 2 – People Problems

23:15 Problem 3 – Money Problems

30:15 Problem 4 – Hitting The Ceiling

34:05 Problem 5 – Nothing Works

35:20 What Were You Hoping To Get Out Of The Book?

37:31 6 Key Areas Of Business That Need Optimizing

37:56 Key Area 1 – Vision

42:45 Core Values

44:20 Key Area 2 – People

46:32 Key Area 3 – Data

51:20 Key Area 4 – Issues

59:18 Key Area 5 – Processes

01:06:00 Key Area 6 – Traction

01:10:25 Shortening The Gap From Starting To Now?

01:16:30 Biggest Takeaways From Traction

01:20:42 At What Business Level Should You Read This?

01:22:40 Relationship With Brian

01:26:20 Appreciation Language/Customer Service

01:31:55 Clients As Our Coaches

01:34:30 Importance Of Traction To Our Growth