Recruitment campaigns in a university enrollment management shop tend to be large comprehensive endeavors. What if we told you that $7 worth of text messages could make the difference for your institution hitting its enrollment goals? Thom and Brad discuss how Nobel Laureate Richard Thaler's work on nudge theory could be the simple difference maker for you this year.

Beers:

Thom: Sun King Brewing Company, Indianapolis, IN, www.sunkingbrewing.com, Osiris Pale Ale, https://untappd.com/b/sun-king-brewing-company-osiris-pale-ale/9688 

Brad: Mr. Galaxy Fresh Hopped IPA, Home Brew with Garden Fresh Hops. https://cdn.shopify.com/s/files/1/0249/7934/files/Mr._Galaxy_IPA_Instructions_86ea73fa-a2bc-48a1-87b4-d6c6ea66f9ec.pdf?  10089067254854309460  @brewandgrow 

References:

Nudges Made British Life Better, https://www.bloomberg.com/view/articles/2017-10-26/nudges-made-british-life-better 

Why 'Nudges' to Help Students Succeed Are Catching On, http://www.chronicle.com/article/Why-Nudges-to-Help/235101 

What is Nudge Theory, http://study.com/academy/lesson/nudge-theory-definition-influence-on-consumer-behavior.html 

Text Messages Can Increase Enrollment of Low-Income Students, http://www.chronicle.com/blogs/headcount/text-messages-can-increase-enrollment-of-low-income-students/34411 

'Nudging' encourages students to apply to leading universities: https://www.timeshighereducation.com/news/nudging-encourages-students-to-apply-to-leading-universities 

Helping the Poor in Education: The Power of a Simple Nudge https://www.nytimes.com/2015/01/18/upshot/helping-the-poor-in-higher-education-the-power-of-a-simple-nudge.html 

Music:

Artist: Doctor Turtle; http://freemusicarchive.org/music/Doctor_Turtle/ 

Track: Database of Problems, Rolodex of Lies; http://freemusicarchive.org/music/Doctor_Turtle/Jonahs_Message_for_New_York/Database_of_Problems_Rolodex_of_Lies 

Used under Creative Commons Attribution 4.0 International (CC by 4.0) License; https://creativecommons.org/licenses/by/4.0/, No revisions made.