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Episode 18: Google Attribution and Trust
In this week's episode of Analytics Neat we take a look at the data access changes from Google post-GDPR and how that impacts the ability to independently measure ROI. With Google limiting access for further data integration, how will this impact true attribution modeling? What will be the impact felt by advertisers and who currently has access to Google's Ads Data Hub? In addition, we take a look at info coming out of Cannes regarding trust in social media.
WSJ Article: https://www.wsj.com/articles/trust-in-social-media-fallsraising-concerns-for-marketers-1529312580
iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2
Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat
Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat
Visit BillBruno.com
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By Bill Bruno
4.6
1818 ratings
In this week's episode of Analytics Neat we take a look at the data access changes from Google post-GDPR and how that impacts the ability to independently measure ROI. With Google limiting access for further data integration, how will this impact true attribution modeling? What will be the impact felt by advertisers and who currently has access to Google's Ads Data Hub? In addition, we take a look at info coming out of Cannes regarding trust in social media.
WSJ Article: https://www.wsj.com/articles/trust-in-social-media-fallsraising-concerns-for-marketers-1529312580
iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2
Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat
Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat
Visit BillBruno.com