In this episode, we talk to Hugo Davidson, CEO, and Co-founder of Knog. Knog is a Melbourne design brand creating urban flavoured tech for the road, rail & outdoors.

The company was founded in 2002 with a vision of making “unboring” things. Urban by Knog is seen as an “attitude” rather than a geography – modern, progressive, youthful, design-driven, daring and hedonistic. They incorporate this Urban flavour across their cycling and outdoor products.

In this episode we cover:

Hugo’s journey from being a designer to providing “unboring” cycling products

The story of how they went into the cycling industry and the the first products that Knog focused on

How the term “Unboring” came about in their business

From the bike lights to bike bells and transitioning and expanding to other products and categories

Designs of their products

Next steps and the future for Knog

Rookie mistakes and common problems within their business

Sponsorships of Knog

 

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