Joining Joe this week is Scott Cullather, the co-author of "Challenge Everything: The Battle Cry That Blew Sh*t Up and INVNTd Live Brand Storytelling" and the co-founder of the live events agency, INVNT. Joe and Scott talk about live brand storytelling, how major companies are marketing during the pandemic, and what the future of live events looks like.

Episode 18 - I'm with the Brand

We've been through a lot, but there are people out there making it a better place.  Each week, ForbesBooks' Joe Pardavila speaks to folks that understand that doing good is good for you.

Business

We've been through a lot, but there are people out there making it a better place. Each week, ForbesBooks' Joe Pardavila speaks to folks that understand that doing good is good for you.

We've been through a lot, but there are people out there making it a better place.&nbsp; Each week, ForbesBooks' Joe Pardavila speaks to folks that understand that doing good is good for you.

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Episode 18 - I'm with the Brand

Episode 18 - I'm with the Brand