In this week’s episode, Mitch learned about the San Antonio, Texas home buying market through speaking with the Vice President of Sales and Marketing for Bella Vista Homes and Princeton Classic Homes. Both Bella Vista and Princeton aim to make housing affordable for buyers, and they classify affordable at about $200,000. When it comes to marketing for these companies, specificity is key. They are able to track how long people browse their website down to the second. Tracking these statistics allows for experimenting with specific calls to action or promotions that are visible on the website right away so that they may engage potential clients within the first few seconds of being on the website. These specifics along with tools such as Google Analytics have resulted in success for marketing! Tune in for all of this and more in this week’s episode of Marketing Relevance!