Join hosts Frank and Rich in this insightful episode of People, Pints, Possibilities as they unpack the power of core values beyond mere words on a wall. Discover how embracing "People," "Pints," and "Possibilities" influences who we recruit, how we get things done and the way we treat one another. These aren't words on a wall with a picture of the owner in a suit and tie with a cigar hanging out of his mouth. These are well thought out principles that guide everything we do and provide accountability for us first and then our entire team.

The conversation also delves into the transformative journey of adopting authentic values and then putting them to action. Whether you're a business owner, community leader, or craft enthusiast, this episode reveals why committing to this evolution isn't easy, but for those who do, it unlocks profound change. Tune in for practical tips, inspiring stories, and a reminder that at Cal Coast Beer, values aren't just words—they're the foundation for bringing people together and leaving them better.