In Episode 18 of "Calling Outside the Memos," Dr. Tiffany Quash and Dr. Lizzy Bartelt discuss a crucial but often overlooked aspect of research: creating flyers for recruitment. They share their personal experiences with flyer design, noting that this skill is rarely taught in graduate programs, yet essential for most research projects. The episode covers various aspects of flyer creation, including the importance of clear messaging, visual appeal, accessibility, and ethical considerations, such as properly crediting photographers and ensuring the flyer communicates the right tone. They emphasize the iterative process of designing an effective flyer and caution against assuming younger research assistants automatically have design skills. Throughout the discussion, they encourage researchers to seek outside help when necessary, such as from graphic designers, and to use resources like Canva for accessible, eye-catching designs.