Dynamic community builder and unconventional problem solver Melissa Chapman had no idea that responding to a Help Wanted Ad in a newspaper for a marketing role at a building materials company would one day lead to co-founding The GLO Group, a marketing firm that through a holistic approach and 35+ years of experience in the building materials industry, helps businesses bridge the gap between what they perceive themselves to be and what the public perceives them to be. In this episode, Chapman discusses how The GLO Group helps businesses, some marketing must-haves and must-nots, and how businesses should approach marketing.