The proliferation of mobile applications has spawned a new approach to digital analytics and user testing. Where previously these disciplines focused on behavior and user data within a large screen web browser, mobile applications live outside the browser and come in various screen sizes across many platforms. This presents unique challenges, but it also opens up new opportunities for data-driven optimization. Learn from Brad Gagne which actions are critical and what you should do first, then next. Brad, VP of Analytics for POSSIBLE Mobile, is a new colleague of Jeff's, who has joined the leading app-building company as a strategist.