In this episode, Cope leads a real-world conversation about what it’s like to sell into today’s complex healthcare systems — and why reps who keep saying “the process is broken” are missing the point.

We’re not saying it’s easy. But it’s not bad — it’s just different. And it’s going to keep changing. We break down what great reps are doing in 2025 to win:

- Getting buy-in from multiple stakeholders (not just chasing the clinical champion)

- Delivering the right message to the right people at the right stage - And using the system to scale

— because once you’re in, you can expand fast

If you’re tired of blaming the process and ready to start mastering it, this episode is for you.