This is a conversation with Geoff Goodman. Geoff has been in the cravings business for nearly 20 years, including leadership roles at Bruster's Ice Cream, Rita's Italian Ice and Cici's Pizza. He is now the President of Orange Leaf Frozen Yogurt. They have about 300 locations and are now developing new brand concepts including Purpose Snackery, Eote coffee and Crazy Doughs Pizza. This episode was recorded at the Restaurant Leadership Conference. Enjoy!