Decoding Sales

Episode 18: Sales myths


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Facts and myths about salespeople

  •  What really motivates salespeople (it's not just the number!)
  • What shapes customer perceptions of sales (it's not the average sales person)
  • Peter confesses that as a professional sales leader, he doesn't know how to play golf (and why golf isn't an essential sales skill)
  • Peter explains what's replaced the importance of the rolodex in modern sales
  • How Peter flips the tactics of normal salespeople to break through and win deals against traditional sales processes
  • One thing Peter says is 100% true of salespeople (hint - it involves a number!)
  • Resources and links
    • Episode on Building Client Relationships 
    • Episode on sales as a team sport - It Takes a Village 
    • Episode on Call Leadership 
    • Alec Baldwin clip from Glengarry Glen Ross 
    • Ben Affleck clip from Boiler Room
    • The Market for Lemons
    • BANT (Budget, Authority, Need, Timeline)

Support the show

To get more sales advice from Peter, Subscribe to his YouTube Channel, check out Peter Ahn Sales School and purchase Peter's newly published book, Unlocking Authentic Sales!

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Decoding SalesBy Peter & Alex

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