Our 18th guest is Sam Dunning - Sales Director & Co-Owner at Web Choice, and Founder & Host at Business Growth Show. 

Owen and Sam discuss simplifying search engine optimisation (SEO) to support business growth. Including: 

- Why businesses need to do SEO 

- How long until the benefits of SEO can be seen 

- How to measure progress and success 

- The definition of ‘conversions’ 

- How Sam and Web Choice help B2B companies with their SEO and the pillars that can be leant on 

- What causes a website to slow down 

- The issues with not sticking out SEO and not having a multichannel approach to marketing 

- Advice for salespeople who sell services that take a while to achieve ROI 

- At what stage a company should start the SEO process 

- Web Choice’s SEO performance 

- What to consider if you’re a start-up or haven’t done SEO before 

- What to look for in an SEO agency 

- Whether quality or quantity of content is more important 

- A snapshot of what you should do if you’re looking to implement SEO 

- Whether salespeople should care about SEO 

- How many extra leads you can generate from SEO