On todays show, Brad and Max sat down with Stephen Sullivan, head of promoter of SOAP events.
SOAP specialise in student lead parties across the south-east and have been putting on memorable nights for the last 10 years. Stephen also runs Glitterbomb which specialises in all things fun and LGBTQ friendly. We chat about the importance of understanding who your customer really is, what to do when your "great idea" doesnt pay off and how todays hottest act may not be so hot tomorrow. We also share a story about balls, lots of them in fact. Enjoy