Meet Randy Katz from Aguita Flowers and learn about her journey from graphic design to flower farming

Randy discusses her shift from graphic design and landscape architecture to flower cultivation, emphasizing the skills and passions that guided him

Discover the obstacles Randy faced in starting her farm and the rewarding experiences of growing beautiful flowers

Insights into Randy’s passion for peonies, including her cultivation techniques, seasonal aspects, and diverse varieties

Learn about the importance of building strong customer relationships and the success of Randy’s peony subscription model

Explore Randy’s commitment to sustainable farming, including pest management, soil health, and eliminating invasive species

Understand how Randy balances income streams through sales to florists, local markets, and direct-to-consumer subscriptions

Randy’s experience growing various flowers beyond peonies and adapting to seasonal demands

Hear about Randy’s plans for Aguita Flowers, including expansion, hiring, and continued sustainability

Enjoy a fun segment where Randy answers questions about the floral industry, showcasing her expertise and passion

Owner of Aguita Flowers

Randy Katz is the passionate owner of Aguita Flowers, a flower farm based in Virginia. Before delving into the world of flower farming, Randy had a successful career as a graphic designer and landscape architect. Her fascination with peonies led her to purchase a farm and cultivate a variety of flowers. 

Over time, Randy has developed a thriving business, focusing on sustainable farming practices and building strong relationships with customers and florists. Her dedication to his craft and continuous learning has made Aguita Flowers a blooming success.

Aguita Flowers

Flower Subscriptions and Peony Subscriptions 

Local markets and flower co-ops

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