Derrick Jaxn is a well known social media personality that has built a platform focusing on female self-love and is well known for his harsh criticisms of male cheaters. With 700k YouTube subscribers and over 1.3 million Instagram followers it is safe say that he had built a branded trusted by its female audience. So the shock that Mr Jaxn has not been practicing what he has been preaching has angered many of his followers but the exposure of his transrations has afforded him additional publicity. Then there is Lil Nas X, a now well known musician who has released his latest music video 'Montero' where his depiction of his time with the devil has raised many eye brows amongst his many supporters. Additionally he released a pair of nike trainers that carried the theme for his music video along with reportedly an added drop of blood. On release the trainers had sold out within 1 minute. In episode 18 we discuss the actions of both of these characters and try to understand the impact they have on their followers and whether chasing clout at any cost is the new normal.