David Adams, Head of Commercial Partnerships at The PGA, is joined by Phil Barnard, Founder of PGA Partner Crossover Technologies (XPOS) and PGA Member Martin Balfour (Head Professional at Donnington Valley Golf Club in Newbury, Berkshire) to discuss and simplify the topic of data.

The panel explain the importance of data for golf retailers and PGA Professionals and how data can make their retail business more efficient and profitable.

Phil Barnard has been working in the golf industry for more than 20 years. He began by developing his own point-of-sale system, which he sold to a small number of pro shops. Over the next two decades this business expanded to support over 20 employees who now provide software and services to over a thousand retailers.

Martin Balfour has been Head Professional at Donnington Valley Golf Club since 2001 and the award winning shop prides itself on being the best stocked, at the best price with the best service for miles around.