When it comes to finding the right tools for your business, a simple Google search can feel overwhelming. If you try to experiment with every new martech tool it will inevitably become expensive. It's a common problem.

Christopher Casale and I came up with a list of tools (mostly free or at a freemium level) that every entrepreneur or startup business should experiment with within their business.

The types of tools are categorized into:

🔧 Advertising and Promotion (think native ad platforms)

🔧 Content and Experience

🔧 Social and Relationships

🔧 Commerce and Sales

🔧 Data and Management

Are there successful tools outside of this list? Yes.

You might even currently use better tools. Cool!

So here's your disclaimer: these are tools we've found success with. The list of great tools is not limited to our list, but it will get you started if you're feeling lost or overwhelmed.

Let us know on social media what your favorite tools are and why should an entrepreneur use it.