April 05, 2022

Episode 18 The power of the corporate selfie and other cool tips and tricks

56 minutes

What you’ll learn about in this episode
When was the last time you pulled out your phone and searched for your company online? And as you did that, when was the last time you placed yourself in the mind of the consumer? What did you see?
In this episode we’re unpacking the importance of clarifying your message and who you're speaking to. We're diving into creative ways to tell your story, and understanding why reputation and brand management is so important in the ARM space with Adam Parks , a recognized entrepreneur, CMO of Plaza Services, the founder and CEO of BrandingArc, a premier industry marketing firm. He also currently serves as President on the RMAI Board of Directors.

Key takeaways include:

How to tell your story and build thought leadership
Keeping the consumer at the center
The importance of a photo from a branding perspective
Search engine traffic insight especially over the past 2 years
The importance of ADA compliance
How you can win the SEO battleground
Ideas for Social to handle risk and improve engagement
A call to get out there and engage

Guest: Adam Parks

Adam Parks is an entrepreneur with more than 15 years of experience in the receivables

management industry. His diverse industry background includes portfolio purchasing, debt

sales as well as compliance, and the development of systems to manage the servicing of account

Portfolios. Adam has held various marketing and operations positions within the ARM industry including leadership positions with brokerages which have given him a broad set of experiences and deep relationships across the industry. He currently serves as President with the Receivables Management Association International (RMAI).