Fired Up: A Podcast from Ignite Fan Insights

Episode 18: They Were the First To Welcome Fans Back To The Stands! (The Bristol Motor Speedway Story)


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With the pandemic creating havoc in all sectors, businesses have had the opportunity to rethink the way organizations function.

On this episode of Fired Up, Drew Bedard, Vice President of Marketing for Bristol Motor Speedway and Kentucky Speedway provides great insights on how collaboration and agility across multiple disciplines and properties are making a difference. And how important it has been in the successful reintroduction of fans present at a live event. You may recall that Bristol Motor Speedway hosted the NASCAR All-Star Race on July 15 with nearly 30,000 fans in the stands – and they executed with precision.

You’ll love this episode of Fired Up! After all, “IT’S BRISTOL BABY!”

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

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Fired Up: A Podcast from Ignite Fan InsightsBy Designsensory