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Episode 18 - Using Facebook Ads To Reach New Fans
Episode 18
Welcome to the week’s podcast!
For this episode, I wanted to dive further into Facebook Advertising. I have spent a little time in previous episodes talking about it but because there are so many aspects to running Facebook ads I felt it was necessary to at least dedicate an episode to set up the basics.
As you already know Facebook is the largest social network in the world and the power that it gives you to find new fans is unmatched.
Learning how to use this platform can supercharge your growth as an artist and it doesn’t take thousands upon thousands of dollars to do so either.
In This Podcast You Will Learn
1). Why it’s important for artists to take on the role of “marketer” over their music and how Facebook Ads is the perfect tool for the DIY musician.
2). The difference between sharing posts from your artist page to your personal page and running ads to new untapped audiences who’ve never heard of you.
3). The difference between “warm audiences” and “cold audiences” and how you can find and leverage engagement with each to make them aware of you and your music.
4). Why Facebook is a “Pay to Play” platform and how that can actually benefit you in finding the right audiences.
5). Why it’s important to learn how to define your “target audience” and get the best return on investment for your ads.
6). What kind of content makes for the best ads to both cold and warm audiences.
7). What you expect to pay to start running ads and testing what works for you. It’s less than you think!
8). The benefits of running your own advertising campaigns. No one will care more about your music than you:)
Thanks again for listening to this podcast. It truly is a pleasure for me to discuss a topic like this because it is a direct tool that empowers the artist themselves.
If you’ve been following me for a bit, you know that I am all about helping musicians find ways to get things done themselves and not rely on others to get their own music heard.
Utilizing Facebook Ads is the first step to growing you fan base on your own terms which ultimately is where you want to be.
Til next time. Peace N Love,
Mike
—
Questions, comments or concerns? I’d love to hear them!
Swing by and drop me a line at:
www.facebook.com/songwritersplanner
www.instagram.com/songwriters_planner
View all episodes
Episode 18
Welcome to the week’s podcast!
For this episode, I wanted to dive further into Facebook Advertising. I have spent a little time in previous episodes talking about it but because there are so many aspects to running Facebook ads I felt it was necessary to at least dedicate an episode to set up the basics.
As you already know Facebook is the largest social network in the world and the power that it gives you to find new fans is unmatched.
Learning how to use this platform can supercharge your growth as an artist and it doesn’t take thousands upon thousands of dollars to do so either.
In This Podcast You Will Learn
1). Why it’s important for artists to take on the role of “marketer” over their music and how Facebook Ads is the perfect tool for the DIY musician.
2). The difference between sharing posts from your artist page to your personal page and running ads to new untapped audiences who’ve never heard of you.
3). The difference between “warm audiences” and “cold audiences” and how you can find and leverage engagement with each to make them aware of you and your music.
4). Why Facebook is a “Pay to Play” platform and how that can actually benefit you in finding the right audiences.
5). Why it’s important to learn how to define your “target audience” and get the best return on investment for your ads.
6). What kind of content makes for the best ads to both cold and warm audiences.
7). What you expect to pay to start running ads and testing what works for you. It’s less than you think!
8). The benefits of running your own advertising campaigns. No one will care more about your music than you:)
Thanks again for listening to this podcast. It truly is a pleasure for me to discuss a topic like this because it is a direct tool that empowers the artist themselves.
If you’ve been following me for a bit, you know that I am all about helping musicians find ways to get things done themselves and not rely on others to get their own music heard.
Utilizing Facebook Ads is the first step to growing you fan base on your own terms which ultimately is where you want to be.
Til next time. Peace N Love,
Mike
—
Questions, comments or concerns? I’d love to hear them!
Swing by and drop me a line at:
www.facebook.com/songwritersplanner
www.instagram.com/songwriters_planner