There is an endless amount of numbers, metrics, data, and more, marketers can share when it comes to reporting on the success of a marketing campaign. Some of these may look interesting but they are nothing more than vanity metrics. These are numbers that look good but don't give you an actual pulse on your marketing efforts.   

This is where turning your focus on ROI can help you weed out the unnecessary vanity metrics and give you the metrics that matter. Understanding how much you want to spend on an action, whether a lead, a purchase, a phone call, an email, or whatever you choose, have that cost per action set, you will be able to figure out which metrics you need to focus on to know if your marketing is successful.  

If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.  

Make sure to rate, review, and subscribe to get the latest from Down & Digi and KeyMedia Solutions.

Blog: https://keymediasolutions.com/news/