HIGHLIGHTS

02:20 Working with creative skill sets and how Greg works with his team

12:17 Passion for user experience: Understanding what they’re really trying to say

18:10 Learning behaviors and creative psyche: Knowing the risks and pain points with sales and marketing

23:39 Buyer’s journey, user experience, the in-betweens - Asking and knowing the right questions

28:23 Bridge the gap between sales stages and guide your team to understand the bigger picture

36:45 Know your role: Understand and set expectations for you and your team for success

42:36 Buyer Personas by Adele Revella, The Road Less Stupid by Keith J. Cunningham, and valuing your time by knowing when to rest

QUOTES

13:40 "Ultimately what you really realize is that salesperson wasn't literally saying 'this is what's gonna win,' they're saying 'how do we demonstrate that we understand them and their business better than the next person that comes into this room?' If we can hear what they're saying but understand what they're trying to say, which is sometimes different ... I think that's the key to our success."

15:44 "There needs to be a shared understanding of trust that each person is bringing their superpower to the table with the goal of building a user experience that is good for the customer, and good for the organization."

29:13 "One of the things that worked really well for us was to show the power of the brand holistically through its pieces ... because each individual piece, whether it be for a sales pitch, marketing campaign, support for thought leadership ... each piece always looks good.”

34:58 "That mentality of leaders, setting divisions and organization. Trusting their leadership team to make the calls that their area of expertise but then coming together to say, 'does this get closer to that vision?'

41:55 "No creative team has ever said, 'here's the one golden ticket or one silver bullet.' Oftentimes they challenge themselves by playing around with 5, 10, 15 versions. Boil them down to 3 that they feel good presenting to a peer and then saying 'give me your feedback.'"

Follow the link below to learn more about Greg.

• LinkedIn - https://www.linkedin.com/in/gregtucker/

This series is being put together in collaboration with AIGA Minnesota - one of the largest chapters of AIGA, that works to enhance the value and deepen the impact of design across all disciplines of business, society, and our collective future.

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Curious, a group of B2B marketers helping their clients define a conversation that is unique, relevant, and honest with their ideal customers. They then help their clients find their ideal audience to start the conversation by pushing content through the most efficient channels, whether that be traditional or digital.