Aurelius Podcast Episode 18 Highlights

- How user research directly applies to making businesses more successful

- Doing customer research to inform pricing strategy

- Figuring out what is most valuable to your customers

- Using customer research to develop buyer personas

- How you’re probably doing surveys wrong and how to fix that

- Helping people understand what you learned from user research and put it to use

- Potential pitfalls of building and using personas and how you can avoid them