“Everything needs to feel very personal and very personable.”

Michelle Levitt has been the marketing and creative director for Heil Sound for over 13 years. Michelle’s background is as a musician, an artist, a marketer, and a creator. She knows from experience that personal development is professional development. At Heil Sound, Michelle is responsible for oversight of all advertising decision making, design, and execution; management and presentation of company social media; website layout and design; campaign design for special events and contests; and graphic design of large-scale trade show displays.

 

Listen And Learn:

• Why a sense of humility is so important.
• Her success with co-promotional projects with partner brands.
• How creating avatars to better understand your ideal customer makes it easier to communicate with them.
• The importance of list segmentation.
• How content marketing has to be about having one-on-one conversations.

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