The Big Web Show

Episode 180: Where AI Meets IA: Improving Digital Personalization with Jeffrey MacIntyre


Listen Later

Jeffrey MacIntyre, a long-time independent UX consultant and researcher specializing in thoughtful digital personalization, is Jeffrey Zeldman’s guest. The two Jeffreys discuss personalization and its intersection with AI, the business opportunity of responsible personalization, aligning personalization with business operations, the secret history of berry picking, the value of a good taxonomy, personalization versus customization, avoiding the “creep” factor, and much more. A worthwhile episode for business executives and marketers as well as the designers and coders who serve them.

Links for this episode:

  • Bucket | Personalize with poise.
  • Product Strategy for Content Initiatives | Predicate
  • The Design of Browsing and Berrypicking Techniques
  • Twitter - Jeff MacIntyre
  • Bucket (@ThisIsBucket) | Twitter
  • Bucket Studio
Brought to you by:

  • ZipRecrutier (Visit the link to post jobs on ZipRecruiter for FREE).

  • .TECH Domains (Visit the link and use the code TBWS to get 90% off on 1 & 5 year registrations).

  • Linode (Visit the link and get $20 credit when you use promo code 'bigweb2018').

  • ...more
    View all episodesView all episodes
    Download on the App Store

    The Big Web ShowBy 5by5

    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    48 ratings


    More shows like The Big Web Show

    View all
    The Big Web Show by 5by5

    The Big Web Show

    356 Listeners

    Hypercritical by 5by5

    Hypercritical

    1,942 Listeners

    Back to Work by 5by5

    Back to Work

    2,017 Listeners

    The Cocktail Napkin by 5by5

    The Cocktail Napkin

    9 Listeners

    DLC by DLC

    DLC

    1,095 Listeners

    The Ruby on Rails Podcast by Elise Shaffer

    The Ruby on Rails Podcast

    53 Listeners

    Road Work by Dan Benjamin

    Road Work

    285 Listeners

    Ride AI by Oliver Bruce and Horace Dediu

    Ride AI

    56 Listeners

    The Picard by Dan Benjamin, Haddie Cooke, Keith Ruckus

    The Picard

    51 Listeners