In this episode of Full-Funnel Live, Andrei and Vlad explain what has been changed in ABM.

Tune in to learn:

• How to pivot from the current ABM strategy to the new one?
• How does the new strategy impact full-funnel ABM playbooks?
• How to evaluate the efficiency of the new strategy?
• How to use AI, and what tools to add to the tech stack?

RESOURCES

On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

Join our community for B2B marketers - The Trenches: https://trenches.community/

Upcoming events: https://lu.ma/fullfunnel/events

Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/