Not all polos are created equal, and neither are the brands behind them. On the latest TGJ Podcast, Tom Coyne visits Holderness & Bourne HQ in New York to sit down with co-founders Alex Holderness and John Bourne—two Yale grads who traded Wall Street for the Garment District with no prior fashion experience and a relentless drive to make the perfect polo. Alex and John share their advice for turning an idea into a physical product, navigating the golf industry, working with your friends and creating a product that cuts through the noise. Yes: the names stitched on pro shop labels around the world are actual people, and they have a story to tell.

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