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In this episode, Brad Friedman and Ivan Burban discuss the need to collect the right data in order to make data-driven decisions that generate revenue.

Ivan Burban is the Head of Marketing at Coupler.io, with over 12 years of experience in digital marketing, SEO, analytics, and product management. Ivan advocates the growth culture and value of data for modern marketing. He firmly believes that marketing is the first driver in business growth, and he's happy to share the knowledge to help businesses grow from zero to unicorn status fast.

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