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Episode 186: Marketing in Challenging Times
In challenging times, many businesses instinctively cut their marketing budgets—but history shows that this is the worst move you can make. The brands that continue marketing strategically don't just survive downturns; they come out stronger and more profitable on the other side.
In this replay of one of our most downloaded episodes, I'm sharing exactly what's working in marketing, so you can keep growing your business—without wasting time or money. From owned and earned media strategies to community-driven marketing, smart paid ads, and customer retention, I'll break down how you can stay visible, build trust, and drive revenue—even in uncertain times.
What You'll Learn in This Episode:✅ Why cutting marketing budgets is a mistake—and what businesses that thrive during challenging times do differently. ✅ The #1 marketing shift happening right now (and how you can leverage it). ✅ How to maximize owned and earned media to grow your audience organically. ✅ The power of community-driven marketing—and how to build brand trust without spending a dime. ✅ Why AI + personalization is the future of engagement (and how to do it right). ✅ Smart paid strategies to get the most ROI (without wasting money on ineffective ads). ✅ How to retain and re-engage customers—because it's cheaper to keep them than find new ones.
If you're feeling uncertain about how to market your business in today's economy, this episode will give you clear, actionable strategies that actually work.
🎧 Loved this episode? Share it with your network and leave a review!
Resources & Next Steps
Enrollment is open for the Category of One Brand program.
This 10-module, 12-week experience is designed to help you go from common to Category of One—building a brand rooted in who you are, not just what you sell.
👉 Join here: https://categoryofonebrand.com/
Brand for Good Links
Email your thoughts about this episode: [email protected]
Follow Lorraine on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Episode Link: https://theprosperproject.libsyn.com/website/episode-186-marketing-in-challenging-times
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By Lorraine SchuchartIn challenging times, many businesses instinctively cut their marketing budgets—but history shows that this is the worst move you can make. The brands that continue marketing strategically don't just survive downturns; they come out stronger and more profitable on the other side.
In this replay of one of our most downloaded episodes, I'm sharing exactly what's working in marketing, so you can keep growing your business—without wasting time or money. From owned and earned media strategies to community-driven marketing, smart paid ads, and customer retention, I'll break down how you can stay visible, build trust, and drive revenue—even in uncertain times.
What You'll Learn in This Episode:✅ Why cutting marketing budgets is a mistake—and what businesses that thrive during challenging times do differently. ✅ The #1 marketing shift happening right now (and how you can leverage it). ✅ How to maximize owned and earned media to grow your audience organically. ✅ The power of community-driven marketing—and how to build brand trust without spending a dime. ✅ Why AI + personalization is the future of engagement (and how to do it right). ✅ Smart paid strategies to get the most ROI (without wasting money on ineffective ads). ✅ How to retain and re-engage customers—because it's cheaper to keep them than find new ones.
If you're feeling uncertain about how to market your business in today's economy, this episode will give you clear, actionable strategies that actually work.
🎧 Loved this episode? Share it with your network and leave a review!
Resources & Next Steps
Enrollment is open for the Category of One Brand program.
This 10-module, 12-week experience is designed to help you go from common to Category of One—building a brand rooted in who you are, not just what you sell.
👉 Join here: https://categoryofonebrand.com/
Brand for Good Links
Email your thoughts about this episode: [email protected]
Follow Lorraine on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Episode Link: https://theprosperproject.libsyn.com/website/episode-186-marketing-in-challenging-times