The B2B Revenue Executive Experience

Episode 187: Selling Shakespeare: How to Sell Anything With Interactive Content w/ Saksham Sharda


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We're not in the information age anymore.

The co-founder of Wikipedia says we're in the "misinformation age."

Some people call it the "disinformation age."

Whatever term you prefer, we're drowning in static content, much of it's not true, and people aren't paying attention to it anyway.

To discover how to create interactive content that hooks the modern user, I turned to a man with a Ph.D. in marketing Shakespeare, SakshamSharda, CIO and creative director at Outgrow.co.

In this episode, we discuss:

  • How and why to create interactive content
  • Keeping it simple to facilitate the decision-making process
  • Effective ways to deploy interactive content
  • Check out these resources we mentioned during the podcast:

    • https://outgrow.co/b2b
    • This post includes highlights of our podcast interview with SakshamSharda at Outgrow.co.

      For the entire interview, you can listen to The B2B Revenue Executive Experience.

      If you don’t use Apple Podcasts, we suggest this link.

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      Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
      Check out our three most downloaded episodes:
      • Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
      • Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
      • Episode 301: From Tech Sales to Business Conversation with Eric Shaver

      Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.

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