January 19, 2021

Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout

18 minutes

CRM software was created in order to help sales teams close deals and keep customers happy. Why, then, has CRM become more work for the salespeople and not the software that’s supposed to be assisting them?

This is the question Jeroen Corthout was asking when he found himself paying for Salesforce, but using Outlook and WunderList to manage his follow-ups. His answer was to create his own CRM software, Salesflare.

In this episode, Jeroen and I discuss…

Common frustrations with current CRM software

How CRM software affects sales and revenue leaders

What sales reps should be doing to get a founder’s attention

This post includes highlights from our podcast interview with Jeroen Corthout from Salesflare.

For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.

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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:

Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
Episode 301: From Tech Sales to Business Conversation with Eric Shaver

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By Cory Cotten-Potter

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