The Strong Coffee Drip

Episode 19 - AI Commercials, Marketing Tool Improvements, and a Meta Data Controversy!

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In this episode of Strong Coffee Drip, Brian and Iain discuss various topics, including the use of publicly shared posts on social media platforms to train AI, the controversy surrounding Toys ‘R’ Us' use of AI in their commercial, and the tools they would like to learn more about for personal development.


Takeaways


  • Meta, the parent company of Facebook and Instagram, faces legal challenges in Europe over its plan to use publicly shared posts on these platforms to train artificial intelligence.
  • Toys R Us received backlash for using OpenAI's Sora to create an ad featuring the company's founder, Charles Lazarus. Critics argued that it disrespected artists and devalued human creativity.
  • The use of AI in the creative industry is a hot topic, with the potential for both positive and negative consequences.
  • Both Brian and Iain would like to learn about new marketing tools, such as Mid Journey and Make, to enhance their workflows and creativity.
  • Continuous learning and experimentation with new tools is important for personal and professional growth in the marketing industry.


    • Chapters


    01:40 Our Favourite Canadian Foods

    05:55 Meta's Use of Publicly Shared Posts for AI Training

    12:03 Controversy Surrounding Toys R Us' Use of AI in Advertising

    21:00 Suggestions and Improvements For Popular Marketing Tools

    27:03 Marketing Tools We Would Love To Learn

    ...more
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    The Strong Coffee DripBy Strong Coffee Marketing