Heather and Veronica discuss the latest drama in the bookworld about using celebrity likeness to promote and market your book. When it's ok (spoiler alert: never) along with a breakdown of the missteps in the current situations. Yes, more than one this week! As always, an evergreen marketing tip is included - as well as Romance Math!A podcast from 1852 Media.

Heather and Veronica discuss the latest drama in the bookworld about using celebrity likeness to promote and market your book. When it's ok (spoiler alert: never) along with a breakdown of the missteps in the current situations. Yes, more than one this week! As always, an evergreen marketing tip is included - as well as Romance Math! A podcast from 1852 Media.

Episode 19: Celebrity likeness and the pitfalls of the cash grab

A sometimes funny and occasionally unhinged evaluation of the current publishing industry by the experts at 1852 Media. Covering topics such as current news, marketing tips and more! Hosted by Heather Roberts and Veronica Adams, both licensed attorneys (but not your attorneys!) who make marketing their living.

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A sometimes funny and occasionally unhinged evaluation of the current publishing industry by the experts at 1852 Media. Covering topics such as current news, marketing tips and more! Hosted by Heather Roberts and Veronica Adams, both licensed attorneys (but not your attorneys!) who make marketing their living.

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Episode 19: Celebrity likeness and the pitfalls of the cash grab

Episode 19: Celebrity likeness and the pitfalls of the cash grab